Head of Marketing & Communications Job Vacancy at BANK OF AFRICA TANZANIA LIMITED 

Head of Marketing & Communications Job Vacancy at BANK OF AFRICA TANZANIA LIMITED

Head of Marketing & Communications Job Vacancy at BANK OF AFRICA TANZANIA LIMITED


Location: Head Office (DSM

The role holder is responsible to develop and drive marketing strategy by providing best-practice, strategic marketing, communication and citizenship support to the business, helping the organization to execute against its business objectives.

He/she will support business to meet goals through optimizing investment in branding and marketing, communication and citizenship, including leadership, integration of and accountability for those respective functions.

Scope of Duties:

Strategy Development:

Drive the coordination of all strategic initiatives associated with the development of the customer value propositions and brand

Responsible for the implementation of the Banks marketing strategy

Establish and maintain excellent working relationships with key internal and external parties

Manage marketing campaigns/projects and identify research opportunities

Define, develop and implement marketing procedures relating to policies, products and services in line with the wider business strategies

Carry out market research to identify customer needs and changes in the market

Contribute to business growth as a key member of senior management team, by translating business requirement into marketing and communications objective

Lead development and execution of in- country marketing, communication and citizenship strategy, and associated annual plans with assistance via an insights led approach

Responsibility for leveraging our sponsorship assets to drive business & brand growth

Understand, own and bring to life Bank of Africa brand strategy, positing and values with country through the three lenses of marketing, communication and citizenship.

Integrated Communication Support;

Leverage platforms to maximize exposure for Bank of Africa.

Provide strategic, issue and crisis communication support (reputation management) including formal and informal environmental scanning and issue identification and monitoring.

Work with team to develop strategic message/value proposition for the business and ensure alignment of messaging and themes with Bank of Africa

Oversee the co-ordination of activities across internal and external platforms, ensuring balanced communication and collaborative communication campaign development

Engage and energize colleagues around our mission, vision and strategy.

Marketing Support & Product research and Development:

Conduct research, collect information, analyze findings and present reports on market intelligence with regards to products within the BANK OF AFRICA GROUP and other banks operating in Tanzania

Assisting in product development initiatives; bring together regional business units within BANK OF AFRICA GROUP countries so as to review existing products and services offered

Organization of regional product launches and overall marketing support for business units within BANK OF AFRICA Group and BANK OF AFRICA TANZANIA with an aim of customizing the service to suit the Tanzania market

Drive and maintain marketing partnership for bank of Africa across the regions.

Drive and ensure all processes, governances and budget are adhered to driving successful deliver of all requirements.

Oversee the development of relevant programmes in support of brand or product activities.

Drive the digital marketing mobile marketing activities, focusing on user experience and user-centricity.

Ensure that the social channel is integrated and drive customer dialogue.

Ensure consistency and relevance’s of website and microsite use in all marketing plans

Citizenship Management

Communicate the business value of corporate citizenship activity, creating awareness regarding its importance and impact

Provide understanding and insight to the business regarding the current citizenship agenda and issues

Oversee the implementation of the citizenship plan to support delivery of leading, monitoring, communications, governances and reporting of all efforts.

Relationship Building

Maintain a good understanding of audience needs and issues, either through personal contact or through the marketing and Corporate Affairs (country) network

Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function.

Able to negotiate conflicting requirements from different stakeholders to build a coherent plan, which is accepted by all.

Work closely with external clients and manage relationships with key customers and suppliers.

Head of Marketing & Communications Job Vacancy at BANK OF AFRICA TANZANIA LIMITED

Competences, Knowledge & Experience

Academic Qualifications of Bachelor degree/ Master’s degree

Experience of working in a multinational, multi-segment, environment with matrix reporting

Awareness of cultural differences and varying legal/regulatory environments

Banking or Financial services industry related knowledge

Excellent interpersonal and communication skills

Negotiation and influencing skills

Strong leadership and management skills

Excellent planning, organization and execution skills

Computer literacy and familiarity with standard office computer applications

Adapting and responding to change

Copying with pressure and setbacks

Deciding and initiating actions

Relating and networking

Clear and concise writing and reporting

Presenting and communication

Minimum 10 years work experience.

Other Requirements;

All internal applicants should fill the internal vacancy application form found on BNet, attach with your CV and Certificates.


All the applications have to be submitted not later than 02nd May 2022 to;





P.O Box 3054



through email: [email protected]

NOTE: We shall communicate to only successful candidates who will meet all the requirements above.

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